รายละเอียด:
MANAGEMENT INFORMATION SYSTEMS: MANAGING THE DIGITAL FIRM
LAUDON, K.C.
ISBN : 0132415798 /Barcode : 9780132415798
Descriptions :
For introductory undergraduate courses, and MBA-level MIS and Information Systems courses that want to integrate business with technology. These authoritative authors continue to define the MIS course by providing comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.
Table of Contents
Part I: Organizations, Management and the Networked Enterprise
Chapter 1: Information Systems in Global Business Today
Chapter 2: Global E-Business: How Businesses Use Information Systems
Chapter 3: Information Systems, Organizations, and Strategy
Chapter 4: Ethical and Social Issues in Information Systems
Part I Project: Analyzing Business Processes for an Enterprise System
Part II: Information Technology Infrastructure
Chapter 5: IT Infrastructure and Emerging Technologies
Chapter 6: Foundations of Business Intelligence: Databases and Information Management
Chapter 7: Telecommunications, the Internet and Wireless Technology
Chapter 8: Securing Information Systems
Part II Project: Creating a New Internet Business
Part III: Key System Applications for the Digital Age
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10: E-Commerce: Digital Markets, Digital Goods
Chapter 11: Managing Knowledge
Chapter 12: Enhancing Decision Making
Part III Project: Designing an Enterprise Information Portal
Part IV: Building and Managing Systems
Chapter 13: Building Information Systems
Chapter 14: Project Management: Establishing the Business Value of Systems and Managing Change
Chapter 15: Managing Global Systems