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 | International Business 12e -with CESIM Card-ISBN9780071288439 รหัสสินค้า: 001346 ปกติ 1,450.00 บาท
ราคาพิเศษ 1,377.50 บาท
ประหยัด 72.50 บาท ISBN: 9780071288439
ผู้เขียน/ผู้แปล: Donald Ball, Michael Geringer, Michael Minor, Jeanne McNett
ครั้งที่พิมพ์: 12/2009
หมายเหตุ: Restricted for THAI Student Only
รายละเอียด:
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International Business, 12e (with CESIM Card) |
International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing ' a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM ' an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.
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Table of contents |
Part I: The Nature of International Business
Chapter 1 The Rapid Change of International Business
Chapter 2 International Trade and Foreign Direct Investment
Chapter 3 Theories of International Trade and Investment
Chapter 4 International Institutions from an International Business Perspective
Part II: International Environmental Forces
Chapter 5 Sociocultural Forces
Chapter 6 Natural Resources and Environmental Sustainability
Chapter 7 Economic and Socioeconomic Forces
Chapter 8 Political Forces
Chapter 9 Intellectual Property and Other Legal Forces
Chapter 10 Understanding the International Monetary System and Financial Forces
Chapter 11 Labor Forces
Part III: The Organizational Environment
Chapter 12 International Competitive Strategy
Chapter 13 Organizational Design and Control
Chapter 14 Assessing and Analyzing Markets
Chapter 15 Entry Modes
Chapter 16 Export and Import Practices
Chapter 17 Marketing Internationally
Chapter 18 Global Operations and Supply Chain Management
Chapter 19 Human Resource Management
Chapter 20 International Accounting and Financial Management
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