Revising Research Methods for Business for this fourth edition has been an enjoyable experience. As in previous editions, the simple and informal style of presenting information has been maintained and the focus on practical skill building preserved. The book provides several examples to illustrate the concepts and point presented. Users will also note throughout the book the variety of examples in the different areas of business-production, operations management, business policy and strategy, organizational behavior, human resources management, information systems, marketing, accounting, and finance-cited to illustrate that research finds application in all areas of business. It is hoped that students will find research to be interesting, nonintimidating, and of practical use.
Table of contents :
Chapter 1. Introduction to Research.
Chapter 2. Scientific Investigation.
Chapter 3. Technology and Business Research.
Chapter 4. The Research Process
Chapter 5. The Research Process
Chapter 6. The Research Process: Step 6: Elements of Research Design.
Chapter 7. Experimental Designs.
Chapter 8. Measurement of Variables: Operational Definition and Scales.
Chapter 9. Measurement: Scaling, Reliability, Validity.
Chapter 10. Data Collection Methods.
Chapter 11. Sampling.
Chapter 12. Data Analysis and Interpretation.
Chapter 13. The Research Report.
Chapter 14. Managerial Decision Making and Research.
Module: A Refresher on Some Statistical Terms and Tests.
A Final Note to the Student.
Glossary of Terms.