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 | Principle of Marketing,12E 
รหัสสินค้า: 000718 ราคา 790.00 บาท ISBN: 9780136132370
หมายเหตุ: Restricted for Thai Student Only
โปรโมชั่นพิเศษ: ซื้อยกห้องขอราคาพิเศษได้
รายละเอียด:
PRINCIPLES OF MARKETING
ผู้แต่ง/แปล : KOTLER,
ISBN : 0136132375
Barcode : 9780136132370
ปีพิมพ์ : 12 / 2007
Descriptions :
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed
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