Introduction to Marketing 8ED

Introduction to Marketing 8ED

ISBN 10 : 0324323808/ISBN 13 : 9780324323801

AUTHOR :  MCDANIEL, C.

Y: 8/2006/ 736 pp.

Description :  

You are holding a textbook that has experienced a dramatic icrease with each edition in the number of colleges and university student-users. It is now one of the world's leading marketing textbooks.We are very grateful to the hunderds of professors around the world that have selected our text to give college students their first exposure to the dynamic world of marketing. Weare honored that a majority of professors stay with our text editon after edition.

Our research gives us an indication why this is true. Students find Introduction to Marketing, by McDaniel, Lamb, and Hair, themost exciting, readable, and enjoyable text of their college career.

Table of Contents :

Part 1 The World Marketing

Part 2 Analyzing Market Opportunities

Part 3 Product Decisions

Part 4 Distribution Decisions

Part 5 Promotion Decisions

Part 6 Pricing Decisions

Part 7 Technology-Driven Marketing