The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process.
Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.
This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.
Table of Contents
PART ONE: INNOVATION MANAGEMENT
1. Innovation Management: An Introduction
2. Macro factors and Innovation
3. Managing Innovation Within Firms
4. Innovation and Operations Management
5.Managing Intellectual property
PART TWO: MANAGING TECHNOLOGY AND KNOWLEDGE
6. Managing Organisational Knowledge
7. Strategic Alliances And Networks
8. Management of Research & Development
9. Managing R&D projects
10. The Role Of Technology Transfer In Innovation
PART THREE: NEW PRODUCT DEVELOPMENT
11. Product & Brand Strategy
12. New Product Development
13. Packaging and Product Development
14. The Role Of Market Research In New Product Development
15. Managing The New Product Development Team