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 | Managerial Economics and Business Strategy ISBN9780071267441 รหัสสินค้า: 001358 ปกติ 1,340.00 บาท
ราคาพิเศษ 1,273.00 บาท
ประหยัด 67.00 บาท ISBN: 9780071267441
ผู้เขียน/ผู้แปล: Michael Baye
ครั้งที่พิมพ์: 7ED/2010
หมายเหตุ: Restricted For THAI Student Only
โปรโมชั่นพิเศษ: ซื้อยกห้องขอราคาพิเศษได้
รายละเอียด:
Managerial Economics and Business Strategy ISBN9780071267441
Baye's Managerial Economics and Business Strategy remains the best-selling managerial economics textbook in which it continues to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for its real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Seventh Edition retains all of the key signature features of previous editions and incorporates new features to enhance students' learning experiences and make it easier to teach from the book. These include updated headlines, new and updated inside business applications, and new end-of-chapter material.
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Table of contents |
Chapter 1: The Fundamentals of Managerial Economics
Chapter 2: Market Forces: Demand and Supply
Chapter 3: Quantitative Demand Analysis
Chapter 4: The Theory of Individual Behavior
Chapter 5: The Production Process and Costs
Chapter 6: The Organization of the Firm
Chapter 7: The Nature of Industry
Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Chapter 9: Basic Oligopoly Models
Chapter 10: Game Theory: Inside Oligopoly
Chapter 11: Pricing Strategies for Firms with Market Power
Chapter 12: The Economics of Information
Chapter 13: Advanced Topics in Business Strategy
Chapter 14: A Manager's Guide to Government in the Marketplace
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