Managerial Economics, 8th Edition

รหัสสินค้า: 000469

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Description

Thomas and Maurice’s Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for seven previous editions in the 8th edition. The 8th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor.

Table of Contents

Preface
Part I: Some Preliminaries
1. Managers, Profits, and Markets
2. Demand, Supply, and Market Equilibrium
3. Marginal Analysis for Optimal Decision Making
4. Basic Estimation Techniques
Part II: Demand Analysis
5. Theory of Consumer Behavior
6. Elasticity and Demand
7. Demand Estimation and Forecasting
Part III: Production and Cost Analysis
8. Production and Cost in the Short Run
9. Production and Cost in the Long Run
10. Production and Cost Estimation On the Website: Special Topic Module 1: Linear Programming
Part IV: Profit-Maximization in Various Market Structures
11. Managerial Decisions in Competitive Markets
12. Managerial Decisions for Firms with Market Power
13. Strategic Decision Making in Oligopoly Markets
Part V: Advanced Managerial Decision Making
14. Advanced Techniques for Profit Maximization
15. Decisions Under Risk and Uncertainty On the Website: Special Topic Module 2: Investment Decisions
APPENDIX: STATISTICAL TABLES
ANSWERS TO TECHNICAL PROBLEMS
INDEX