Research Design and Methods A Process Approach 8ED Y2011 ISBN9780071289153 รหัสสินค้า: 001369 ปกติ 1,295.00 บาท ราคาพิเศษ 1,230.25 บาท ประหยัด 64.75 บาท ISBN: 9780071289153 ผู้เขียน/ผู้แปล: Kenneth Bordens Bruce Barrington Abbott ครั้งที่พิมพ์: 8ED 2011 หมายเหตุ: Restricted for THAI Student Only โปรโมชั่นพิเศษ: :ซื้อยกห้องขอราคาพิเศษได้
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Research Design and Methods A Process Approach 8ED Y2011 ISBN9780071289153
Research Design and Methods: A Process Approach guides students through the research process, from conceiving of and developing a research idea, to designing and conducting a study, to analyzing and reporting data. The authors present students with information on the numerous decisions they must make when designing and conducting research and indicate how their early decisions affect how data are collected, analyzed, and interpreted later in the research process. A focus on the importance of ethical conduct, both in the treatment of research subjects and in the reporting of research results, directs the text.
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Table of contents |
Part I
Chapter 1: Explaining Behavior
Chapter 2: Developing and Evaluating Theories of Behavior
Chapter 3: Getting Ideas for Research
Chapter 4: Choosing a Research Design
Chapter 5: Making Systematic Observations
Chapter 6: Choosing and Using Research Subjects
Chapter 7: Understanding Ethical Issues in the Research Process
Part II
Chapter 8: Using Nonexperimental Research
Chapter 9: Using Survey Research
Chapter 10: Using Between-Subjects and Within-Subjects Experimental Designs
Chapter 11: Using Specialized Research Designs
Chapter 12: Using Single-Subject Designs
Chapter 13: Describing Data
Chapter 14: Using Inferential Statistics
Chapter 15: Using Multivariate Design and Analysis
Chapter 16: Reporting Your Research Results
Appendix: Statistical Tables
Glossary
References
Text Credits
Name Index
Subject Index |
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