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สินค้า/บริการ >> บริหาร & การจัดการ - BUS & MGNT >> Office and Technology Management >> Business Driven Technology 4e with Premium Content Card ISBN9780071220545
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 | Business Driven Technology 4e with Premium Content Card ISBN9780071220545 รหัสสินค้า: 001348 ปกติ 1,620.00 บาท ราคาพิเศษ 1,539.00 บาท ประหยัด 81.00 บาท ISBN: 9780071220545 ผู้เขียน/ผู้แปล: Baltzan ครั้งที่พิมพ์: 4E 2010 หมายเหตุ: Restricted for THAI Student Only โปรโมชั่นพิเศษ: ซื้อยกห้องขอราคาพิเศษได้
รายละเอียด:
Business Driven Technology 4e with Premium Content Card ISBN9780071220545
The Baltzan and Phillips approach in Business Driven Technology discusses various business initiatives first and prolifically through the Business Plug-Ins, and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. With 21 Business Plug Ins, instructors may customize the degree in which the business initiative is explored prior to the technology solution making those possible. This approach takes the difficult and often intangible MIS concepts, brings them down to the student’s level, and applies them using a hands-on approach to reinforce the concepts. BDT provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDT is designed to give students the ability to understand how information technology can be a point of strength in an organization.
Table of Contents
Unit 1:
Chapter 1: Business Driven Technology
Chapter 2: Identifying Competitive Advantages
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
Chapter 4: Measuring the Success of Strategic Initiatives
Chapter 5: Organizational Structures that Support Strategic Initiatives
Unit 2:
Chapter 6: Valuing Organizational Information
Chapter 7: Storing Organizational Information – Databases
Chapter 8: Accessing Organizational Information – Data Warehouse
Unit 3:
Chapter 9: Enabling the Organization – Decision Making
Chapter 10: Extending the Organization – Supply Chain Management
Chapter 11: Building a Customer-Centric Organization – Customer Relationship Management
Chapter 12: Integrating the Organization from End-to-End – Enterprise Resource Planning
Unit 4:
Chapter 13: Creating Innovative Organizations
Chapter 14: E-Business
Chapter 15: Creating Collaborative Partnerships
Chapter 16: Integrating Wireless Technology in Business
Unit 5:
Chapter 17: Building Software to Support an Agile Organization
Chapter 18: Managing Organizational Projects
Chapter 19: Outsourcing in the 21st Century
Chapter 20: Developing a 21st Century Organization
Business Plug-Ins:
B1 Business Basics
B2 Business Process
B3 Hardware and Software
B4 Enterprise Architectures
B5 Networks and Telecommunications
B6 Information Security
B7 Ethics
B8 Supply Chain Management
B9 Customer Relationship Management
B10 Enterprise Resource Management
B11 E-Business
B12 Global Trends
B13 Strategic Outsourcing
B14 Systems Development
B15 Project Management
B16 Operations Management
B17 Organizational Architecture Trends
B18 Business Intelligence
B19 Global Information Systems
B20 Innovation, Social Entrepreneurship, Social Networking, and Virtual Worlds
B21 Mobile Technology
Technical Plug-Ins:
T1 Personal Productivity Using IT (OLC only)
T2 Basic Skills Using Excel (OLC only)
T3 Problem Solving Using Excel (OLC only)
T4 Decision Making Using Excel (OLC only)
T5 Designing Database Applications (OLC only)
T6 Basic Skills Using Access (OLC only)
T7 Problem Solving Using Access (OLC only)
T8 Decision Making Using Access (OLC only)
T9 Designing Web Pages (OLC only)
T10 Creating Web Pages Using HTML (OLC only)
T11 Creating Web Pages Using Dreamweaver (OLC only)
T12 Creating Gantt Charts with Excel and Microsoft Project (OLC only) |
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