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 | Technology Ventures: From Idea to Enterprise 3ED Y2011 ISBN 9780071289214 รหัสสินค้า: 001386 ปกติ 1,115.00 บาท
ราคาพิเศษ 1,059.25 บาท
ประหยัด 55.75 บาท ISBN: 9780071289214
ผู้เขียน/ผู้แปล: Thomas Byers, Richard Dorf, Andrew Nelson
ครั้งที่พิมพ์: 3ED Y2010
หมายเหตุ: Restricted for THAI Student Only
โปรโมชั่นพิเศษ: ซื้อยกห้องขอราคาพิเศษได้
รายละเอียด:
Technology Ventures: From Idea to Enterprise 3ED Y2011 ISBN 9780071289214
For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on 'technology,' including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.
The extensive features in this edition include:
' Expanded attention to 'clean tech' startups in the energy and environment sectors
' Special coverage of university technology commercialization, open source innovation, and social entrepreneurship
' Eight cases, including two from the well-known Harvard Business School archive
' A 'venture challenge' business plan exercise at the end of each chapter
' Extensive web-based resources, including sample presentations, more cases and business plans, and numerous videos of entrepreneurs and other thought leaders
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Table of contents |
Part 1: Venture Opportunity, Concept, and Strategy
Chapter 1: Economic Growth and the Technology Entrepreneur
Chapter 2: Opportunity and the Concept Summary
Chapter 3: Vision and the Business Model
Chapter 4: Competitive Strategy
Chapter 5: Innovation Strategies
Part 2: Venture Formation and Planning
Chapter 6: Risk and Return
Chapter 7: The Business Plan
Chapter 8: Types of Ventures
Chapter 9: Knowledge, Learning, and Design
Chapter 10: Legal Formation and Intellectual Property
Part 3: Detailed Functional Planning for the Venture
Chapter 11: The Marketing and Sales Plan
Chapter 12: Organizational Development
Chapter 13: Acquiring and Organizing Resources
Chapter 14: Management of Operations
Chapter 15: Acquisitions and Global Expansion
Part 4: Financing and Building the Venture
Chapter 16: Profit and Harvest
Chapter 17: The Financial Plan
Chapter 18: Sources of Capital
Chapter 19: Presentations and Deal Negotiations
Chapter 20: Leading Ventures to Success
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