Experimental Design : With Applications in Management, Engineering 1E ISBN 9780534358228
Based on decades of teaching, consulting, and industrial experience in the field of design and analysis of experiments, the authors provide an intuitive understanding of the principles of experimental design and analysis. The emphasis is on the application of experimental design concepts in such traditional management and industrial engineering areas such as marketing, operations, management information systems, organizational behavior, and others. The authors also apply this material to such non-profit areas as education, health care, and government. Using popular analytical tools such as SPSS, JMP, and Microsoft Excel, Berger and Maurer emphasize the modern application of experimental design to real problems.
Table of contents
1. Introduction to Experimental Design.
2. One-Factor Designs and the Analysis of Variance.
3. Some Further Issues in One-Factor Designs and Anova.
4. Multiple Comparison Testing.
5. Orthogonality, Orthogonal Decomposition, and Its Role in Modern Experimental Design.
6. Two Factor Cross-Classification Designs.
7. Nested (Hierarchical) Designs.
8. Designs with Three or More Factors-Latin Squares Designs.
9. Two-Level Factorial Designs. Pricing A Supplemental Medical/Health Benefit Offer at Healthmark Insurance.
10. Confounding/Blocking in 2k Deigns. Pricing a Supplemental Medical/Health Benefit Offer at Healthmark Insurance Company-Phase II (Case Illustration). Introduction.
11. Two-Level Fractional Factoral Designs.
12. Designs with Factors at Three Levels.
13. Introduction to Taguchi Methods.
14. Introduction to Response Surface Methodology.
15. Literature on Experimental Design, and Discussion of Some Topics Not Covered in this Text. Introduction.